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Lead Generation & Social Media Marketing Blog

4 Secrets To Building Customer Loyalty For Your Brand

[fa icon="calendar'] May 11, 2017 3:38:32 PM / by Shi Ning Ng posted in Social Media Marketing, Content Marketing, Digital Marketing, Facebook Advertising

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We all know it is not easy to attract and retain buyers, building trust is harder. But the first step to building a base of loyal customers for your brand is through authentic content marketing.
It builds trust between you and your prospects and boosts your company’s marketing and image. And that is why we believe that besides winning them over, it is important in establish a lasting and trusting relationship with your customers.

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Guide To Messenger Ad For Singapore SMEs

[fa icon="calendar'] Apr 28, 2017 1:12:09 AM / by Shirley Yam posted in Facebook Advertising

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Facebook launched Messenger Ad since September last year, but we only started to see it appearing in Singapore last month. There has been a lot of talk about Messenger Ad.

It is the latest ground-break advertising format that has opened up more marketing opportunities for businesses operating on Facebook. And just a little FYI, Facebook is Singaporeans’ favourite social media platform – Facebook. But with the introduction of Messenger ad, we are also tapping into Messenger’s user base. We are talking about a user base of 1.2 billion users worldwide and 42% of Singapore Internet users, as of 2017.

 

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Guide To Understanding Messenger Bot for Singapore SMEs

[fa icon="calendar'] Apr 8, 2017 7:38:51 PM / by Shirley Yam posted in Social Media Marketing

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When Facebook first launched Messager Bot, the world was taken by storm. Many companies were so hyped about it that they all rushed out to try this new tool.

A year on from then, we can see that the bot development journey has been one bumpy rideBut, like any new gadgets, we believe that problems are bound to appear. And there are solid benefits of chatbots that are hard to ignore! So rather than putting the idea away, it is better that you read up on it and see how you can better utilise your Facebook with Messenger bots.  We are also throwing in some case study and ideas about messenger bots for Singapore SMEs...

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7 Free Content Creation Tools That All Marketers Should Know

[fa icon="calendar'] Mar 17, 2017 11:54:06 PM / by Shirley Yam posted in Content Marketing

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As a marketer, content creation is something unavoidable. Be it your blog post or social media advertising campaign, you will be writing content and there will be times that you will be stuck with coming up with a new topic or headlines.

So here are some free content creation tools that can clear away your writer’s block and make your life a little easier.

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5 Landing Page Examples For High Conversion Lead Campaign

[fa icon="calendar'] Feb 18, 2017 10:52:23 PM / by Shirley Yam posted in Lead Generation

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We shared on the 5 essential elements of landing page some time back, so we thought we should follow it up with examples created by notable lead generation marketers and companies.

As Groucho Marx says “Learn from the mistakes of others. You can never live long enough to make them all yourself.” We have extracted some features that we love and could work for you from the landing page examples. 

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Create High Conversion Facebook Ad With The Right Buyer-Offer Match

[fa icon="calendar'] Feb 1, 2017 12:48:58 AM / by Shirley Yam posted in Facebook Advertising

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Like any of your other high conversion Facebook ad, your Click-Through-Rate (CTR) is at a healthy level, but the conversions just don’t amount to the same sum. No matter how many times you have changed your ad image, it just doesn't seem to improve.

I totally understand your frustration (everyone starts off as a newbie). The thing is changing your ad image will not help. But have you checked on your ad offer?

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Increase Facebook Ad Reach With 3 Ad Elements

[fa icon="calendar'] Jan 22, 2017 2:30:15 PM / by Shirley Yam posted in Facebook Advertising

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 I have met many marketers telling me, “My ads doesn’t seem to be getting the same reach and impression as it did in the past! It must be because Facebook is getting too saturated”.


But honestly, it’s just an excuse. No doubt, Facebook is reaching its maximum number of ads they can display. But how is it possible that some companies are still writing their success story. Case in point: We have helped a company earned up to 1,200 lea
ds solely through Facebook ads.

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3 Steps to Create Your First Content Marketing Strategy (for SMEs)

[fa icon="calendar'] Jan 10, 2017 8:54:43 PM / by Shirley Yam posted in Content Marketing

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We have mentioned it before, Singapore businesses should start content marketing while they still have the advantage.

So to get you started, we have created a 3 step guide to hep you establish  a content marketing strategy (for SMEs) that require minimal cost.  We are going to explore strategies that local SME owners and markerters can start on NOW by using  resources readily available within the company.

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5 Facebook Targeting for Singapore Businesses You Never Thought of

[fa icon="calendar'] Jan 8, 2017 2:25:59 PM / by Shirley Yam posted in Social Media Marketing, Facebook Advertising

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There is a lot to play around with Facebook’s advance targeting, apart from using its “Custom Audience” and “Look-A-Like Audience”. The thing about Facebook targeting is the number of combination you can enter. You will never run out of targeting with the endless possibilities…

That's why you shouldn’t limit yourself to the existing target audience you know! Explore new combinations and alternative uses to facebook advertising. Here are 5 Facebook targeting for Singapore businesses to get creative: 

 

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Why SMEs Should Start Content Marketing In Singapore

[fa icon="calendar'] Dec 31, 2016 12:49:56 PM / by Shirley Yam posted in Content Marketing

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Content marketing is a popular marketing practise in United States and Europe market that almost every businesses have a content marketing personnel, be it outsourced or employeed.

 But it is slow to gain traction in Asia, and definitely in Singapore. Which is actually good news for you….

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